"The specific quality that a message needs to be successful is the quality of 'stickiness.' Is the message-or the food, or the movie, or the product-memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?"

The Stickiness factor involves how effective an idea or product stays in the mind of the potential viewer or consumer. We take for granted many of things that we see or experience throughout the day, but subconsciously they have a large effect on us. Someone somewhere engineered external stimuli in order to to impact us. To view the stickiness factor in action click this link.Click Here

Sesame Street vs. Blues Clues
One of the main examples Gladwell uses to explain the Stickiness Factor is children's television. While both were wildly popular shows, Blue's Clues has shown to be substantially more appealing to children. This is because the producers of Blue's Clues developed a formula for show creation in an attempt to design the most "sticky" children's program. Todd Kessler, a former member of the Sesame Workshop, left Sesame Street feeling dissatisfied. Now working at Nickelodeon, Kessler felt he could create something better.
Sesame Street

What made Sesame Street so successful?
  • The Invention of the "Distracter" Test
  • Timed Segments
  • Content Simplification
  • The Mixture of fantasy and reality

Where did Sesame Street falter?
  • Adult humor and wit
  • Children did not pick up on the intended visual clues
  • Children were not learning effectively

Blue's Clues

What Made Blue's Clues Better?
  • Shorter show length
  • Smaller cast
  • Punctuated Pauses
  • Running Story Line
  • Repetitive showings

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